Noteworthy Social Media Trends Next Decade
People are more connected to social media than ever. Whether it is a teen snapchatting away, a mother sharing her stories on Instagram or professionals boosting their business on LinkedIn, there are new and continuous social media trends to watch for in the next decade, 2020.
1. TikTok, here comes more ad money. TikTok is a Chinese iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chinese developer ByteDance, for markets outside of China. The average user now spends around 45 minutes per day on TikTok, according to Fast Company, which is more time than users spend on Facebook.
2. More News Shows on Facebook, especially in Europe. The platform’s bid for long-form, episodic content is growing more than ever.
3. Instagram Story Advertorials. Story ad frequency has spiked in recent months, to the point that it’s detracting from the user experience. For example, Instagram was experimenting with increasing ad volume in Stories via testing back-to-back Stories ads from different brands. That could really upset users.
4. Instagram will continue its inevitable decline of organic reach. Facebook-owned Instagram will follow the path of its holding company. Organic reach will continue to decline, as brands must continue to pay more to access the community they’ve invested in cultivating. The latest data shows a steep decline over time, and this will accelerate in the next 12 months.
5. Facebook Groups will provide a big opportunity for brands. Facebook has platform challenges, as audience growth stagnates and young people leave the platform in droves. Facebook has to find a purpose in people’s lives, and the company believes that will come in the form of Groups. Facebook is changing the user experience to put Groups and community at the center of the platform, offering an opportunity for businesses that act quickly and nurture their own communities in this arena.
6. Twitter will continue to offer brands the most cost-effective opportunity to reach many people. Twitter retains value, despite changing since its inception. A well-written, well-timed tweet is one way that a brand can create viral growth, reaching millions without paying big media bucks.
7. Podcasting is gaining momentum. Podcasting enables brands to create self-owned media outside social algorithms and change their media offerings. With the entry level to podcasting rather low from an investment standpoint, many brands will create branded podcasts.
