6 Digital Marketing Trends Therapists Should Consider
With growing trends of mental illness each year, more than 60% do not receive treatment as a result of stigma, costs, inconvenience and inaccessibility. Therapists, clinics and various mental health practices are opting for digital as a means to provide therapy any time, and any where. Here is a brief recap of digital means you can adopt, that Leslie Perez PR can assist with, to enhance and grow your practice.
Trend #1: Real-Time Text and Voice Messaging Coaching
Therapists can be more involved with patients outside scheduled appointments using text or voice messaging. These mediums allow therapists track clients’ behaviours, episodes or thought patterns and provide immediate coaching and therapy in real-time. Charging can be optional, or part of the weekly appointment rate. In turn, this fosters the client-therapist relationship in a whole other level.
Trend #2: Online Video Therapy Sessions
From Skype, Zoom, WeCounsel.com or other various web counseling platforms you can provide Video Therapy at a reduced rate, right from the comfort of your home office. This enables clients or practitioners to save time commuting, looking for parking and beyond. In turn, this reduces cost per hour for therapy and allows people to see a therapist confidentially rather than risking someone seeing them.
Online therapy is becoming popular, and enables therapists to see more clients, supplement their income and develop new skills. Therapists are doing this within their practices or via companies such as Talkspace that facilitate online therapy networks.
Trend #3: Motivational Tips Via Email Campaigns & Social Media
Therapists can provide motivational tips delivered straight to their patients’ inbox. Though slightly impersonal, this helps build relationships as well as practices, and enables therapists to share their ”outside works” from publications, research or findings as well as the talks they give or conferences they attend. Therapists need to establish effective ways to track and organize all of their content with the use of a CRM, a service Leslie Perez PR offers.
We live in a time when practitioners need to have a certain presence on Social Media via Facebook or Instagram. Research indicates that 95% of clients look on-line for psychotherapists (TherapySites.com). However, many psychotherapists or MDs are resistant to creating an on-line presence and utilizing social media to boost their practices. By creating an on-line presence and becoming active with social media, mental health practitioners can reenergize and sustain their private psychotherapy practice.
On-line social media, such as Facebook, Instagram, LinkedIn and Twitter are also great tools for building relationships with colleagues, sharing information and providing a resource for prospective clients.
Trend #4: More Collaboration Between Doctors and Therapists (And Other Medical and Mental Health Experts)
Via online therapy, therapists can book sessions with their clients and their respective MD or other specialists avoiding commuting time and energy. Collaboration between practitioners and the capacity to obtain multiple medical or social experts assessments and diagnosis’s simultaneously is a great added value technology enables.
Trend #5: Focusing More on the Relationship and Client Rather than the Symptoms
Therapy is steering away from the medical model of focusing on symptom reduction and heading towards a more humanistic, client-centred approach. This method focusses on the quality of the relationship between therapist and client.
Trend #6: Selling Therapeutic Services
Therapists can sell their research and various therapeutic or medical products online, products like
If you are a therapist, practice or doctor looking to boost your digital media presence, Leslie Perez PR offers various packages that will help you grow your practice by providing effective web, email marketing and social media services and solutions. Leslie Perez PR specializes in creating motivational content, and will set-up your digital infrastructure to enhance your digital presence. To book a consultation email leslie@leslieperezpr.com today.
