ABOUT ME

Hi, I’m Leslie

STRATEGIC COMS ADVISOR / DIGITAL PRO /
CREATIVE DIRECTOR / GROWTH PARTNER


I work with leaders and organizations navigating visibility, complexity, and growth—helping them become clear, credible, and impossible to ignore.

MY MISSION:

To transform complex ideas into clear, compelling strategy, positioning, and communication that builds trust, strengthens credibility, and drives meaningful growth.

Strategy is the foundation.
Creativity is the expression.
Growth is the outcome.

Since 2003, my work has centered on one thing: seeing the problem clearly, anticipating how it will be perceived across different audiences, and structuring the right response.

For over two decades, I’ve worked with executives, founders, and public leaders in high-visibility environments, where reputation, positioning, and growth are shaped in real time and every word carries weight.

I’m known for seeing the full picture quickly, identifying the real problem, and building clear, structured plans that move things forward.

I don’t separate strategy, content, and execution. I connect them.

I bring research, positioning, messaging, and content into one integrated approach, developing direction, building the narrative, and executing across platforms so ideas translate into visibility, engagement, and results.

I stay at the edge of how communication is evolving, from AI to how people think, consume, and respond, and integrate that into strategies that are both relevant and effective.

Having worked alongside senior political leadership in Montréal, I operate with the discipline, judgment, and precision required in environments where communication is tested in real time and carries real consequence.

Through Perez PR, I partner with organizations across public affairs, business, and the nonprofit sector to clarify who they are, how they compete, and how they are understood.

At the core of my work is a simple focus: helping organizations become clearly understood.

Because when that happens, trust builds, opportunities open, and growth follows.

Defining Moments

Moments That Shaped My Voice

  • Montréal City Hall

    Public-Facing Communications

    2021-2025
    At Montréal City Hall, I served as Senior Digital Communications Advisor to the Office of the Official Opposition. I shaped public-facing communications across press conferences, public events, and digital platforms, ensuring clarity, consistency, and alignment under scrutiny.

    Working at the intersection of leadership, policy, and communications, I developed a disciplined approach to positioning, built for high-pressure environments.

  • What We Choose to Teach

    2024
    I pushed for the inclusion of genocide education in Quebec’s school curriculum.
    Because education shapes awareness, builds bridges, and carries a collective responsibility to ensure history is not repeated.

    Read more »

  • From Idea to Structure

    Leapsaver Marketplace – Founder Institute Montréal

    2021
    Through Founder Institute Montréal, I developed Leapsaver, an early-stage marketplace venture.
    It pushed me into business strategy, investor thinking, and building something from structure, not just ideas.

    Read more »

  • Deepening My Work in Personal Development

    2021
    I earned my Life Coaching Certification to formalize my work in personal development.
    It strengthened how I guide others, with clarity, structure, and a deeper understanding of human behavior.

  • Community-Led Initiative

    2021
    In the early days of COVID-19, I joined Jewish Federation Women’s Philanthropy to bake and deliver goods to frontline workers.
    A simple act, but a clear reminder how one idea can create a ripple effect.

    Read more »

  • Entering the Political Arena

    Public Service & Civic Engagement

    2020
    I ran for municipal office to step into the work directly. The campaign gave me real exposure to strategy, messaging, and voter dynamics, and clarified the role I wanted to play in public life.

    Read more »

  • Mille visages sur MAtv

    Advocating for Women

    2019
    I was featured on Mille visages on MAtv, marking my Quebec media debut. The segment focused on women’s voices and leadership, where I spoke on communication, visibility, and community impact.

  • Bell Fibe TV subscribers can enjoy "excellent" new Give Back Montreal program

    Highlighting Montreal Philanthropy

    2014‍ ‍
    I created Give Back Montreal to spotlight the people building this city behind the scenes.
    What began as a local television concept expanded to Bell Fibe TV, bringing stories of generosity and civic impact to a wider audience.

    Read more »

  • Give Back Montreal: Television with a heart

    Montreal Gazette Cover Story

    2014
    As creator and executive producer, I built a platform rooted in one idea: that stories of giving matter.
    This is where I developed my instinct for narrative, audience, and what makes people pay attention.

    Read more »

  • From Corporate to Founder

    Corporate Marketing & Communications Foundations

    2003-2017
    I built my foundation in B2B high-tech, telecom, and aerospace, often as the only woman in the room, leading marketing in environments that were technical, complex, and not always built for clarity.

    I worked across international trade shows, press communications, and the early days of digital and social, translating highly technical concepts into messaging people could actually understand.

    I was close to the work, with sales teams, engineers, and leadership, which forced me to think fast, adapt quickly, and make things make sense.

Our Brand Story

The gold flower in our mark is rooted in heritage and intention.

It represents deliberate growth, enduring value, and the responsibility that comes with building something that lasts.

At Perez PR, we bring that same discipline to our work, structuring vision, strengthening identity, and helping organizations grow with clarity and purpose.

    • Proven track record of delivering strategic communications that support revenue growth, business development, and long-term organizational positioning

    • Strategic planning expertise aligned with leadership objectives, stakeholder engagement, and measurable impact

    • Deep experience operating in high-pressure, high-stakes environments, including crisis communications and reputation management

    • Creative content production that translates complex messages into clear, compelling digital and social media narratives

    • Strong command of brand visibility, positioning, and thought leadership across platforms

    • Warm, trusted advisor approach combined with discipline, focus, and accountability to targets and outcomes

TALK WITH HER

  • "In every moment, you hold the power to transform negative energy or news into something positive."

    — Leslie Perez

  • "To lead people, walk beside them… As for the best leaders, the people do not notice their existence."

    – Lao Tzu

  • "Leadership is the capacity to translate vision into reality."

    — Warren Bennis

  • "A leader is one who knows the way, goes the way, and shows the way."

    — John C. Maxwell

  • "In the middle of difficulty lies opportunity."

    — Albert Einstein

  • "A great leader is seen as a servant first."

    – Robert K. Greenleaf

  • "Leadership is not about being in charge. It's about taking care of those in your charge."

    — Simon Sinek

  • "The function of leadership is to produce more leaders, not more followers."

    — Ralph Nader