ABOUT ME

Hi, I’m Leslie

STRATEGIC COMS ADVISOR / CREATIVE DIRECTOR /
DIGITAL PRO / GROWTH PARTNER


I work with leaders and organizations navigating visibility, complexity, and growth—helping them become clear, credible, and impossible to ignore.

MY MISSION:

To transform complex ideas into clear, compelling strategy, positioning, and communication that builds trust, strengthens credibility, and drives meaningful growth.

Strategy is the foundation.
Creativity is the expression.
Growth is the outcome.

For over two decades, I’ve advised executives, founders, and public leaders operating at the highest levels of visibility and complexity—helping them navigate reputation, positioning, and growth in environments where every word carries weight.

My work goes beyond messaging.

I partner with leadership teams to clarify positioning, sharpen investor narratives, and structure brands for long-term growth—treating communications as a strategic business function that shapes perception, credibility, and competitive advantage.

I also lead execution.

From building campaigns and managing social media presence to developing digital funnels and content ecosystems, I ensure that strategy translates into real visibility, engagement, and results.

At the core of my work is a singular focus:

Helping organizations become clearly understood.

Because when that happens:
trust builds
opportunities open
growth follows

Having worked closely with senior political leadership in Montréal, I bring the discipline, judgment, and precision required in moments of scrutiny, transformation, and public trust—where communication carries real consequence.

As founder of Perez PR, I partner with organizations across finance, public affairs, education, and the nonprofit sector—helping them define who they are, how they compete, and how they are understood.

Defining Moments

Foundational experiences that shaped her strategic perspective and public voice.

  • Montréal City Hall Strategic Digital Communications

    2021-2025
    Leslie was the senior digital communications advisor at Montréal City Hall, supporting the Office of the Official Opposition.

    Her work focused on shaping public-facing digital communications, creating content, and ensuring strategic consistency during press conferences and public events, building public trust.

    Working at the intersection of leadership, policy, and public scrutiny, she developed a rigorous approach to strategic positioning and communications under pressure.

  • Quebec Liberals Promise School Curriculum on Genocide

    Advocating for Historical Accountability

    2024
    Advocating for the inclusion of genocide education in Quebec’s school curriculum reinforced my belief in responsible leadership and informed civic engagement. Policy matters when it shapes how future generations think critically and ethically.

    Read more »

  • Leapsaver Marketplace – Founder Institute Montréal

    Early-Stage Venture Experience

    2021
    Selected into the Founder Institute Montréal cohort, Leslie Perez developed Leapsaver, an early-stage marketplace venture. The experience strengthened her expertise in business structuring, investor positioning, and startup growth strategy, while expanding her network within the venture ecosystem.

    Read more »

  • Achieved Her Life Coaching Certification

    2021
    During a time of global uncertainty, she formalized her commitment to leadership and personal development by earning her Life Coaching Certification. This work strengthened her ability to guide individuals through clarity, change, and structured growth.

  • Community Leadership in Action

    2021
    In the early days of COVID-19, she helped mobilize community efforts to deliver comfort and support to vulnerable residents. Leadership begins locally, with initiative, compassion, and execution.

    Read more »

  • Leslie Perez running for CSL's District 8

    Public Service & Civic Engagement

    2020
    Her municipal candidacy offered direct experience in campaign oversight, electoral strategy, and voter communications. It became a formative step in her evolution into public affairs leadership.

    Read more »

  • Mille visages sur MAtv

    Advocating for Women

    2019
    Featured on MAtv’s Mille visages, Leslie Perez made her Québec media debut in a segment centered on women’s voices and leadership, sharing her perspective on communication, visibility, and community impact.

  • Bell Fibe TV subscribers can enjoy "excellent" new Give Back Montreal program

    Highlighting Montreal Philanthropy

    2014‍ ‍
    Leslie Perez created and launched Give Back Montreal, a television program profiling local philanthropists and community leaders. The program later expanded to Bell Fibe TV, amplifying stories of civic impact across Montreal.

    Read more »

  • Give Back Montreal: Television with a heart

    Montreal Gazette Cover Story

    2014
    As creator and executive producer, Leslie developed a broadcast platform dedicated to celebrating generosity and community impact. The experience strengthened her expertise in narrative strategy, production leadership, and audience-focused storytelling.

    Read more »

  • From Corporate to Founder

    Corporate Marketing & Communications Foundations

    2003-2017
    Built over a decade of experience in B2B high-tech, telecom, and space, often as the only woman in the room, leading corporate marketing initiatives across complex technical sectors.

    Her scope included overseeing large-scale international trade show presence, drafting and translating press communications, guiding the early evolution of digital and social media strategy, and supporting sales and technical consulting teams in highly specialized industries such as aerospace and video surveillance.

Our Brand Story

The gold flower in our mark is rooted in heritage and intention.

It represents deliberate growth, enduring value, and the responsibility that comes with building something that lasts.

At Perez PR, we bring that same discipline to our work, structuring vision, strengthening identity, and helping organizations grow with clarity and purpose.

    • Proven track record of delivering strategic communications that support revenue growth, business development, and long-term organizational positioning

    • Strategic planning expertise aligned with leadership objectives, stakeholder engagement, and measurable impact

    • Deep experience operating in high-pressure, high-stakes environments, including crisis communications and reputation management

    • Creative content production that translates complex messages into clear, compelling digital and social media narratives

    • Strong command of brand visibility, positioning, and thought leadership across platforms

    • Warm, trusted advisor approach combined with discipline, focus, and accountability to targets and outcomes

TALK WITH HER

  • "In every moment, you hold the power to transform negative energy or news into something positive."

    — Leslie Perez

  • "To lead people, walk beside them… As for the best leaders, the people do not notice their existence."

    – Lao Tzu

  • "Leadership is the capacity to translate vision into reality."

    — Warren Bennis

  • "A leader is one who knows the way, goes the way, and shows the way."

    — John C. Maxwell

  • "In the middle of difficulty lies opportunity."

    — Albert Einstein

  • "A great leader is seen as a servant first."

    – Robert K. Greenleaf

  • "Leadership is not about being in charge. It's about taking care of those in your charge."

    — Simon Sinek

  • "The function of leadership is to produce more leaders, not more followers."

    — Ralph Nader