Twenty years after the demergers, it's worth asking who speaks for communities left outside city limits.

On August 13, 2026, Instagram did something it hadn't done in a decade: it changed its wordmark. Not the colorful gradient camera icon everyone recognizes on their home screen, that stays exactly as it was. The change is to the handwritten script logo that sits at the top of the app, the one people scroll past a hundred times a day without ever really looking at.

The nonprofit marketing and communications trends actually driving donor growth in 2026: brand trust, storytelling, video, AI-assisted content, and community. A practical guide for nonprofits.

The 5 real estate marketing trends actually driving results in 2026: video, AI, hyperlocal SEO, consistency, and speed-to-market, explained simply, with how to apply each one.

Emma Grede's debut book, Start With Yourself, is already a bestseller. Here are 5 business lessons from the SKIMS and Good American founder every entrepreneur should know.

Okay. I need you to sit with me for a second.

‍Because I want to tell you something that took me twenty years in this industry to fully understand, and it's this: the game changed, and most people haven't noticed yet.

Let’s be honest for a second.

If you’re leading marketing or communications in a nonprofit, you’re doing a lot.

What stands out about AI right now isn’t the technology.
It’s the lack of clarity around how to use it.

I hear this all the time from my clients: Should we use crowdfunding to raise funds? Is it worth losing a percentage? How do we create a campaign that actually converts new donors?

I’ve noticed something recently.

I started asking around, friends of different ages, with different health concerns, and the answer was the same every time.

There’s a quiet shift happening, and women are at the center of it. Not the kind that makes headlines,

With over 25 years in digital communications, I’ve learned to recognize shifts before they become obvious.

With the introduction of ChatGPT Health—currently in early access—we’re starting to see a clear shift in how people will engage with their health.

In 2020, I was part of the Founder Institute working on a startup idea.

At the time, everyone in the program kept talking about AI for supply chain management.

In politics, voters do not just choose policies, they choose people. Your stance on key issues matters, but it is your identity, how you show up, how you are perceived, and how consistently you project that, that ultimately drives connection and loyalty. This is where brand archetypes become a game changer.

When a PR crisis targets you—your name, your values, your personal brand—it cuts deep. It’s no longer just about reputation management for a company; it’s about your identity. Whether it started with misinformation, a personal attack, or a wave of online backlash, how you respond in the hours and days that follow can shape your long-term credibility.

Here are five smart, grounded steps to take when you’re in the eye of a personal PR storm.

As artificial intelligence becomes increasingly sophisticated at generating content, writing press releases, and even crafting social media posts, a paradoxical truth emerges: the more AI-generated content floods our information landscape, the more valuable authentic human storytelling becomes. For PR professionals, this represents both a challenge and an unprecedented opportunity to differentiate themselves and their clients through genuine, emotionally resonant narratives that only human insight can create.

Public relations leadership has evolved dramatically from the days when senior PR professionals primarily managed media relationships and wrote press releases. Today's PR leaders must navigate complex stakeholder ecosystems, manage diverse teams across multiple disciplines, and make strategic decisions that impact every aspect of an organization's reputation and growth. The most effective PR leaders understand that their role extends far beyond communications expertise to encompass strategic business thinking, team development, and organizational change management.